New influencer talent agency XPOZED launches in Dubai

A fully integrated talent management agency for content creators and influencers, XPOZED, was officially launched during the 1 Billion Followers Summit on Monday. 

The event was attended by guests visiting the UAE to take part in the 1 Billion Followers Summit, which attracted more than 15,000 content creators and 420 speakers, including leading influencers and experts from around the globe.

The launch of XPOZED "marks a significant milestone in advancing the content industry and fostering the growth of the creative economy in the UAE."

The agency will reportedly provide integrated services that include business growth, strategic partnerships, and access to cutting-edge global technologies.

The agency reportedly has a network of more than 40 exclusive content creators boasting a combined following of over 200 million. 

Omar Hmaidat, CEO of XPOZED, stated, “The UAE leads the global content creation economy, with initiatives such as the National Strategy for Cultural and Creative Industries and the Dubai Creative Economy Strategy paving the way for unprecedented growth. The UAE’s digital competitiveness has rapidly transformed it into a premier global destination for attracting talent and creatives.”

He added, “As a driving force in the content creation economy, XPOZED possesses the expertise and capabilities to provide creators with the tools and resources they need to achieve growth and development, while offering them opportunities to succeed and showcase their talent. This aligns with our mission to empower talent and connect creators with emerging trends in this dynamic sector.”

The creative economy is a cornerstone of the UAE’s growth strategy for the next 50 years, contributing 3.5 per cent to the national GDP – equivalent to AED54.4 billion, or 5 per cent of the non-oil economy.

Over recent years, the UAE has launched various programmes and initiatives to support creative economy growth, foster innovation, and attract investment in creative projects. These include the National Strategy for Cultural and Creative Industries, which lays the foundation for a future-focused creative economy, enhancing its role in sustainable development and positioning the UAE as a global hub for creative talent and expertise.

Globally, the creative economy is one of the fastest-growing sectors, contributing over 6.1 per cent to global GDP and generating annual revenues exceeding $2 trillion.