UAE discusses digital safety, AI policies with Snapchat

A UAE delegation has explored ways to strengthen cooperation in digital safety and responsible AI policies with representatives from Snapchat during a meeting in London.

It saw Abdulla bin Mohammed bin Butti Al Hamed, Chairman of National Media Authority (NMA), and Jean Gonié, Senior Director of Public Policy for Europe, Middle East and Africa (EMEA) discuss a number of key issues related to global digital policy priorities, foremost among them enhancing the protection of children in the digital space and ensuring age-appropriate online experiences.

The discussions also addressed best practices for responsible content moderation, as well as increasing transparency and accountability across digital platforms.

Both sides also discussed the role of artificial intelligence (AI) in reshaping the content creation and distribution ecosystem, emphasising the importance of developing responsible AI frameworks that foster innovation while maintaining digital trust.

Abdulla Al Hamed affirmed that building a safe and responsible digital space is a strategic priority for the UAE, and stressed that cooperation with global digital platforms is a fundamental pillar in developing policies that respond to emerging challenges and promote the positive use of technology.

"The future of media depends on our ability to strike the right balance between accelerating innovation and reinforcing responsibility. Digital platforms have become influential environments that shape public awareness and knowledge, making global partnerships essential to strengthening governance, building trust, and protecting users - particularly the younger generations.

"The UAE believes that AI presents an opportunity to redefine the future of media, provided it is deployed within a clear framework of principles and standards that ensure integrity, transparency, and accountability."

The meeting forms part of the National Media Authority's efforts to strengthen international partnerships and exchange expertise with leading global institutions and digital platforms, to advance a safe and sustainable digital media ecosystem while exploring opportunities for collaboration.