Inspired by daughter Kim and Kylie, Kris Jenner to launch beauty brand

Monday, 22 February 2021 09:50

Emma McIntyre / GETTY IMAGES NORTH AMERICA / Getty Images via AFP

Looks like Kris Jenner is following in the footsteps of her daughters Kylie and Kim Kardashian, and gearing up to launch her own beauty line.

According US media reports, Kris has filed trademark documents to secure rights for "Kris Jenner Beauty," "Kris Jenner Skin" and "Kris Jenner Skincare".

It's unclear if she will launch separate brands for each category or if she will keep it all under one name.

The documents, which were filed on February 10, lists cosmetics, skincare, nail care products, false eyelashes, hair care products and fragrances under her line-up.

Both Kylie and Kim have struck massive deals with Coty, Inc., for their respective beauty brands.

While Kris is yet to make an official announcement, E! News says the move is planned to follow after Keeping Up With the Kardashians is set to end with Kim and Kanye West's divorce.

More from Entertainment

BTS promises new album and world tour next year

K-pop supergroup BTS will head to the United States this month to start working on new music and will launch its next album early next year ahead of a world tour, it said on Tuesday.
End of the line for King Charles' royal train

King Charles has decided to scrap Britain's royal train, a service dating back to Queen Victoria, because it is no longer cost-effective, as the monarchy sees its public funding soar by an extra 46 million pounds ($63 million) for the next two years.
Apple's 'F1: The Movie' roars to top of US, Canada box office

Apple's high-octane racing film "F1: The Movie" roared to the top of the US and Canadian box office this weekend, fuelled by star-power and a finely-tuned marketing campaign, according to Comscore.
Newlyweds Bezos and Sanchez gear up for final party at Venice gala

Amazon founder Jeff Bezos and journalist Lauren Sanchez, flush from their Venice wedding ceremony on Friday, are gearing up for the final day of partying in the lagoon city with scores of celebrity guests from media, fashion and show business.