Emirates partners with SailGP for next five seasons

Emirates has announced a five-season global sponsorship with SailGP which will see it become the exclusive Global Airline Partner of the annual sail racing championship - a first for the league.

The world’s largest international airline will continue as Title Partner of the Emirates Dubai Sail Grand Prix, taking place in Mina Rashid on November 23-24, ensuring that the Dubai fixture continues to be an iconic event within the SailGP annual calendar, helping grow attendance and promoting Dubai as an attractive destination for racing fans and enthusiasts.

It will also become Title Partner of the Emirates Great Britain SailGP Team’s new home event in Portsmouth, which will mark SailGP’s long-awaited return to the UK, bringing top-flight racing action back to British shores from July 19-20, 2025.

SailGP is one of the fastest-growing sports and entertainment properties in the world, with 12 national teams confirmed for the 2025 season.

The league’s annual competition calendar spans iconic destinations across five continents, with a minimum 13 events next season.

Registering significant growth in fan engagement, global broadcast and digital reach, as well as ticketed attendance at its events, SailGP events also enjoy a strong crossover with major destinations on the Emirates network.

We're delighted to confirm @Emirates have signed on as a global partner and exclusive airline of #SailGP 🌍 pic.twitter.com/DinTSAgPwk

— SailGP (@SailGP) November 14, 2024

"Our expanded relationship with SailGP is based on a shared commitment to bring the growing sport of sailing to a broader global audience on and off the waters," said His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group.

Sir Russell Coutts, CEO SailGP, added: "Emirates has a long-standing association with some of the world’s most-loved sporting clubs, tournaments, and events, and we are enormously proud to join the Emirates family. Emirates will be a key partner in helping SailGP reach new audiences through a shared passion for sporting excellence, and a commitment to innovation."

As a Global Partner and Airline Partner of SailGP, Emirates will have an expanded brand presence across SailGP’s Emmy award-winning LiveLine broadcast production - with features including the 'Emirates Finish' and 'Emirates Fly Time' making their television debut from the upcoming season-opener in Dubai.

The airline will continue its association with sport officiating by becoming SailGP’s official Umpire partner, working closely with the league to amplify the role of its officials – working remotely from SailGP’s broadcast studio in London – and further explaining the sport for fans in SailGP’s 212+ broadcast territories.

Emirates will also provide racing fans with the opportunity to watch SailGP races on all flights via its award-winning inflight entertainment system, ice.

The airline will have onsite branding across the SailGP Race Stadium, trophy presentation and across a multitude of other prominent areas, in addition to the 'Emirates' logo appearing on all of SailGP’s high-tech F50 catamarans, competing in the Title Events in Dubai and Portsmouth.

Other benefits include marketing, digital and social media rights, as well as world-class hospitality at SailGP’s top-tier hospitality offering, the Adrenaline Lounge.

Emirates and SailGP will also work together to deliver community programmes in line with SailGP’s local impact strategy, with further details to be announced in due course.

The airline will continue to support the Emirates Great Britain SailGP Team for the next three seasons of the racing calendar. Emirates’ signature 'Fly Better' logo is visible on all the Emirates GBR F50, with prominent branding on the team’s clothing, sailing apparel and equipment.

SailGP’s 2025 Season gets underway on November 23-24, unfolding over two action-packed days on the pristine waters of Mina Rashid.

It will be the third time SailGP has visited the city and the second edition with Emirates as Title Partner.

Sails up! We’re ready to explore new horizons with @SailGP as their new Global League Airline Partner. ⛵️✈️https://t.co/i2tpRYpMHm pic.twitter.com/pvSHzqNKLi

— Emirates (@emirates) November 14, 2024