81% of parents take advantage of back-to-school deals

81% of parents in the UAE take advantage of back-to-school deals, a new YouGov survey has revealed. According to the report, 88% of parents with children attending public schools took advantage of such promotions. 51% prefer known brands that are discounted or reasonably priced. The data also suggests Emirati parents are more brand-driven with over 35% claiming they buy a specific brand regardless of price versus 20% of expats.