Abu Dhabi breaks world record with new advertising campaign

Friday, 24 January 2020 09:22

Abu Dhabi broke a Guinness World Records title for 'Largest Augmented Reality Screen'.

The capital's Department of Culture received the award after using an augmented-reality advertising campaign to promote Abu Dhabi as a leading holiday destination.

The latest marketing campaign used a 40-foot digital billboard, known as Piccadilly Lights, in the heart of London to showcase some of the emirate's iconic landmarks.

On-site cameras also allowed passers-by to appear on the screen, giving them a role to play in the interactive marketing experience.

More from UAE News

Five UAE convoys deliver 617 tonnes of aid to Gaza

Five UAE humanitarian aid convoys comprising 55 trucks and carrying 617 tonnes of humanitarian aid entered the Gaza Strip this week under Operation Chivalrous Knight 3, as part of the UAE's continued efforts to support the Palestinian people and meet their basic needs.
H.H. Sheikh Hamdan attends unveiling of UAE asteroid mission probe

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, has attended the unveiling of the probe for the Emirates Mission to the Asteroid Belt.
RTA organising inaugural Dubai conference on sustainable transport and mobility

The Roads and Transport Authority (RTA) is organising the inaugural Dubai International Electric Vehicle Exhibition and Conference 2026 (EV World 2026) from November 10-12, 2026 at Dubai World Trade Centre.
Anwar Gargash reiterates UAE position on three islands

Anwar Gargash has reiterated the UAE’s position on Greater Tunb, Lesser Tunb and Abu Musa following criticism from Iran over the country’s statement at the United Nations.