H.H. Sheikh Mohammed attends 1 Billion Followers Summit

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, attended the fourth edition of the 1 Billion Followers Summit, the world’s largest gathering dedicated to the content creation economy.

Organised by the UAE Government Media Office, the summit is being held in Dubai over three days at Emirates Towers, the Dubai International Financial Centre, and the Museum of the Future, under the theme ‘Content for Good’.

The event brings together more than 15,000 content creators and influencers, as well as over 500 speakers whose combined following exceeds 3.5 billion worldwide.

During his visit, Sheikh Mohammed said that content creation plays a central role in shaping awareness, driving development and supporting the future economy.

"Our goal for the summit is to serve as a platform that equips youth from across the region and the world with the tools for influence and responsible content creation, while reinforcing the UAE’s position as a leading destination for visionaries and creatives, and a global meeting point for those committed to serving humanity and creating hope," he added.

Mohammed bin Rashid attends the fourth edition of the 1 Billion Followers Summit, the world’s largest gathering dedicated to the content creation economy. The event brings together more than 15,000 content creators and influencers, as well as over 500 speakers whose combined… pic.twitter.com/XXQfDGQfiq

— Dubai Media Office (@DXBMediaOffice) January 9, 2026

His Highness toured dedicated spaces for major global social media platforms participating in the summit.

He was also briefed on the summit’s key global initiatives, including the ‘1 Billion Acts of Kindness’ campaign, launched in partnership with MrBeast and supported by the Mohammed bin Rashid Al Maktoum Global Initiatives and the Varkey Foundation.

The campaign recorded significant global engagement, with more than 170,000 community and humanitarian acts completed and over 100 million views achieved within three weeks.

Sheikh Mohammed reviewed the AI Film Award, launched in partnership with Google Gemini, which is the largest and most valuable award of its kind globally, with a total prize value of $1 million.

The award attracted interest from more than 30,000 participants across 116 countries, with 3,500 films submitted.

In addition, His Highness was briefed on the outcomes of the first and second editions of the Creators Ventures programme, which aims to support and accelerate businesses within the content economy, while empowering entrepreneurial ventures and individuals.

Graduation of 522 content creators

Sheikh Mohammed also attended the graduation ceremony of 522 content creators and new media specialists, marking the completion of seven specialised programmes organised by the UAE Government Media Office and the New Media Academy in collaboration with a number of strategic partners.

Congratulating the graduates, His Highness said the newly qualified talent will serve as a valuable addition to government communication and the digital media ecosystem, contributing to the effective and responsible communication of the UAE’s message to the world.

The graduating programmes included the Impact Makers initiative, Specialised Content Creators, Historical Content Creators, the sixth edition of the Faris Al Muhtawa Content Creators Programme, the Executive Diploma in Government Digital Communication, Economic Content Pioneers, and the Social Media Professional Programme.

Mohammed bin Rashid attends the graduation of 522 content creators and new media specialists during the 1 Billion Followers Summit. pic.twitter.com/akwQoVjfho

— Dubai Media Office (@DXBMediaOffice) January 9, 2026