Eight out of ten UAE residents say they trust the recommendations of family and friends over traditional advertising. A new study shows social media is also one of the most trusted formats at 74%, just behind editorial content, such as newspaper articles, which came in second. The Nielsen Global Trust in Advertising Report showed that trust in Radio and TV advertising has increased to 67%. Nearly three quarters of UAE respondents trust branded websites, up 2% from 2013.
AED 100 million boost for Mother of Nation Endowment for Orphans
The Mother of the Nation Endowment for Orphans initiative has received a contribution of AED100 million from Erth Zayed Philanthropies following the directives of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President and Deputy Prime Minister.
UAE, Bahrain coordinate 100‑tonne Gaza aid shipment
Bahrain's Royal Humanitarian Foundation has dispatched a 100-tonne urgent relief shipment to the Gaza Strip in coordination with the UAE's Operation Chivalrous Knight 3 and the Emirates Red Crescent.
Child’s quad bike ride lands parent in legal trouble
Dubai Police have confiscated a recreational motorbike and taken legal action against a guardian after traffic patrols stopped a child riding on a public street, accompanied by another child.
UAE sends 30 tonnes of aid to drought-hit Kenya
The UAE has sent 30 tonnes of food aid to Kenya to support families hit by severe drought and worsening climate conditions.
