Dubai's 1 Billion Followers Summit engages 489 million on social media

The 1 Billion Followers Summit concluded its second edition in Dubai on Thursday, with its hashtag #1BillionSummit engaging over 489 million users to rank among the week's most followed hashtags worldwide.

The two-day summit organised by the New Media Academy reiterated the importance of digital content creation to its over 7,000 attendees, which included 3,000 content creators, 195 speakers from 95 countries, and over 300 local and international journalists.

It also saw 24 panel discussions covering the latest challenges, trends and opportunities in creative industries with the world's leading social media pioneers.

Saeed Al Eter, Chairman of the UAE Government Media Office, said the summit was "a new affirmation of our country's strong presence in every positive change aimed at advancing means of communication among people".

Alia Al Hammadi, CEO of the New Media Academy, added that the vibrant regional and global engagement with the summit asserts Dubai's leadership in providing a nurturing and supportive environment for creative industry professionals and emerging talents. It also solidifies the city’s position as a preferred destination for content creators and influencers of various nationalities and cultures.