Thousands of miles from the glitz of Sunday's Oscars, the first Irish language film to earn a nomination is sparking renewed interest in a native tongue spoken by so few it is considered endangered by the United Nations cultural agency.
Competing for best international feature, An Cailín Ciúin (The Quiet Girl) last year became the first Irish language film to gross more than $1.06 million at the UK and Irish box office. It has remained a fixture in cinemas across English-speaking Ireland.
Director Colm Bairéad says the success feels like it is boosting a language he grew up feeling self-conscious about because of its rarity. Raised in a bilingual household, the Dubliner's father would make a point of shouting across the street in Irish when calling his children in for dinner.
"It took me a while to accept that actually to be given another language and to be given our native language was a beautiful thing and a gift really," said Bairéad, who raises his two young sons in Irish with his wife and An Cailín Ciúin co-producer Cleona Ní Chrualaoi.
"When you have a language that is becoming part of the cultural landscape, that really helps. I think it's certainly leading to a slight shift in mindset and hopefully one that will be lasting."
While Irish is taught as a compulsory subject all the way through to the end of high school, just over 70,000 of Ireland's 5 million population speak it at least once a day according to the most recent census.
But Irish is thriving in the arts. It is now difficult to find an Irish language director such is the demand, said Cúán Mac Conghail, whose award winning films Arracht and Róise & Frank received funding through the same government-backed initiative as An Cailín Ciúin.
Mac Conghai's production company, which creates everything from Irish language children's programmes to dating shows, has more than doubled its number of staff in the past decade. He is noticing less hang-ups about the language in general.
A clip of Oscar-nominated Irish actor Paul Mescal dusting off his own rusty Irish on the red carpet at the British Academy Film Awards went viral last month and was viewed over 1 million times.
Even some comedy clubs are giving Irish-only stand-up a go.