5-year multiple-entry visas awaits those invited to join Dubai tourism loyalty programme

Frequent travellers to Dubai will benefit from five-year multiple-entry tourist visas and a host of other rewards, including discounts, gift cards and hotel room upgrades, under the newly launched 'Dubai Access Club' tourism initiative.

Invitations to join ‘Dubai Access Club’ will be extended to eligible travellers through select loyalty programmes and multinational companies, including Emirates, Accor and Visa, with further partners to join in the future.

Once the visa applications are approved and specific eligibility criteria are met, membership to the ‘Dubai Access Club’ will be activated, General Directorate for Identity and Foreigners Affairs – Dubai (GDRFA Dubai) and Dubai Department of Economy and Tourism (DET) outlined. 

Members will then enjoy access to exclusive benefits, including GDRFA Dubai’s ALSAADA Tourist Card, offering privileges and promotions, and Majid Al Futtaim’s gift card, loaded with credit to spend on retail stores and destinations. They will also stand to enjoy lounge access and advance booking windows for events.

Launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, the initiative aims to reward repeat visitors.

“The introduction of ‘Dubai Access Club’ further underlines the city’s ability to create affinity and connection with visitors, elevating the guest experience and creating new avenues for engagement with the destination," added Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, part of DET.

"‘Dubai Access Club’ is a practical step towards translating Dubai’s ambition to build lasting relationships with visitors into services that make returning easier and bring added value to every visit," highlighted Major General Khalaf Ahmad Al Ghaith, Assistant Director General of the Entry Permits and Residency Sector at GDRFA.

Earlier this year, DET launched ‘A Dubai Invite’, an initiative offering residents who invite family and friends from around the world to visit Dubai a range of exclusive benefits and experiences across the city.